Venmo Brand Guidelines
Please utilize this style guide to ensure proper and current use of the Venmo logo, colors, and name. Please send questions regarding usage for press to marketing@venmo.com.
Logo Guidelines
This is the primary logo for Venmo and is not to be manipulated in any way. The following pages contain approved variations of this logo. Please refer to the guidelines for color use, variations, clear space, minimum size and incorrect use cases.
The Venmo Logo should never be used inline within a block of text. When Venmo is mentioned in the context of a sentence, never replace the text Venmo with the Venmo Logo.
Logo Assets
- Venmo Logo blue PNG 766 x 149
- Venmo Logo blue vector SVG
- Venmo Logo all variations ZIP
- Venmo Logo all variations vector ZIP
Profile Image or App Button
When the Venmo logo is to be used in a branded setting, e.g. facebook or twitter pages, a shortened logo mark can be used. Do not use the shortened logo mark in places where Venmo isn’t the established brand to avoid confusion.
Logo Colors
The Venmo logo should be used in blue whenever possible, however when it’s on a dark background, the logo should be shown in white. In cases where a monotone logo is required, please use the monotone variation shown below.
When used with partner logos where competing colors are present, please use the monotone logo.
Light Background
- R
- 061
- G
- 149
- B
- 206
- C
- 072
- M
- 030
- Y
- 001
- K
- 000
Dark Background
- R
- 255
- G
- 255
- B
- 255
- C
- 000
- M
- 000
- Y
- 000
- K
- 000
Monotone
- R
- 000
- G
- 000
- B
- 000
- C
- 000
- M
- 000
- Y
- 000
- K
- 100
Clear Space
Please make sure to give ample space around the Venmo logo and any other graphic elements it is placed next to. There should be equal distance given to all edges of the logo and other elements.
Ideally, please give distance equaling half the logo height between the logo and other elements. At minimum, give at least one quarter the logo height of distance between the logo and other elements.
Ideal Spacing
Minimum Spacing
Minimum Size
The Venmo logo should never be used any smaller than .5 inches or 48px wide. Please follow the same clear space rules at this smaller size.
Colors
It is important to represent Venmo with branded colors to ensure a consistent experience across the brand. PMS colors should be used whenever possible when creating branded materials.
When faced with creating a co-branded asset, please choose one main accent color with a monotone pallet supporting it (white, black, shades of gray). Address this on a case-by-case basis as partners may require certain colors to be used in branded materials. As a rule of thumb, try not to use more than two accent colors in one asset to avoid visual clutter.
Primary Color
- R
- 061
- G
- 149
- B
- 206
- C
- 072
- M
- 030
- Y
- 001
- K
- 000
Secondary Colors
- R
- 220
- G
- 224
- B
- 230
- C
- 004
- M
- 003
- Y
- 000
- K
- 010
- R
- 188
- G
- 194
- B
- 204
- C
- 008
- M
- 005
- Y
- 000
- K
- 020
- R
- 115
- G
- 119
- B
- 125
- C
- 008
- M
- 005
- Y
- 000
- K
- 051
- R
- 052
- G
- 053
- B
- 056
- C
- 007
- M
- 005
- Y
- 000
- K
- 078
Attributions
If you would like to credit Venmo for use of our Developer Tools, please use the text Powered by Venmo. When making this attribution the Venmo logo should not be used.