Venmo Brand Guidelines
Here are the Venmo brand guidelines. Make sure you’re using the correct logo assets and adhere to the best practices wherever the Venmo logo is used.
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Venmo Logos and Guidelines.zip
Wordmark
The wordmark is the primary Venmo logo. It should be used as-is, and should not be manipulated in any way.Note: The Venmo logo should never be used inline within a block of text. When Venmo is mentioned in the context of a sentence, use plain text rather than the Venmo logo.
Monogram and app icon
The V monogram is reserved for the Venmo social identity. Don't use the shortened logo mark in place of the full logo wordmark when using outside of social media.
Logo Colors
Use the Venmo Blue logo on a white background whenever possible. If the logo will appear on a dark background, the white logo can be used. A black logo can be used only when there are no other colors in the artwork. The monogram should never appear black.
Light Background
PMS 2727 C
#008CFF
R 000G 140B 255
Dark Background
White
#FFFFFF
R 255 G 255 B 255
C 000 M 000 Y 000 K 000
Monochrome
Black C
#000000
R 000G 000B 000
C 000M 000Y 000K 000
Clear Space
Leave ample space between the Venmo logo and any other graphic elements in the area. To keep things balanced, give equal distance to all edges of the logo and other elements. There should be a distance equaling half the logo height beteween the logo and other elements. At minimum, give at least one quarter the logo height of distance between the logo and other elements.
Ideal Logo Spacing
Minimum Logo Spacing
Minimum Size
The Venmo logo should never be used any smaller than .5 inches or 48px wide. Follow the same clear space rules at this smaller size.
