Brand kit

Venmo brand

guidelines

Here are the Venmo brand guidelines. Make sure you’re using the correct logo assets and adhere to the best practices wherever the Venmo logo is used.

Wordmark

The wordmark is the primary Venmo logo. It should be used as-is, and should not be manipulated in any way.

Note: The Venmo logo should never be used in-line within a block of text. When Venmo is mentioned in the context of a sentence, use plain text rather than the Venmo logo.

Monogram and app

icon

The V monogram is reserved for the Venmo social identity. Don't use the V monogram in place of the primary Venmo logo when using outside of social media.

Logo colors

Light background

Pantone:

PMS 2727 C

Hex:

#008CFF

RGB:

R 000 G 140 B 255

Dark background

Pantone:

White

Hex:

#FFFFFF

RGB:

R 255 G 255 B 255

CMYK:

C 000 M 000 Y 000 K 000

Monochrome

Pantone:

Black C

Hex:

#000000

RGB:

R 000 G 000 B 000

CMYK:

C 000 M 000 Y 000 K 000

Clear space

Leave ample space between the Venmo logo and any other graphic elements in the area. To keep things balanced, give equal distance to all edges of the logo and other elements.


There should be a distance equaling half the logo height between the logo and other elements. At minimum, give at least one quarter the logo height of distance between the logo and other elements.

Ideal logo spacing

Minimum logo spacing

Minimum size

Questions

Got questions? Shoot us a message at venmo-logo@paypal.com